It's time to rethink bladder leaks

We’re told bladder leaks mean decline; fear; shame; and weakness.

• More than 4 in 5 women who have stayed silent about bladder leaks due to fear or shame.

• 1 in 3 women would rather suffer in silence than seek help.

• 57% of women have used the wrong products due to embarrassment. *

Women are held to unrealistic standards and society has made us believe that bladder leaks are something to be ashamed of.

It’s time to re-frame the narrative and provide an antidote to the stigma.

It's time to change how the world sees bladder leaks.

"Don’t worry what other people will think. It’s normal, it’s life and everybody has something they are facing. Don’t let something out of your control, control your life. Don’t feel shame or embarrassment. It’s normal, and our bodies are incredible to do all that they do! Never let any of the negative thoughts or feelings you have around this subject keep you from doing what you love."

Marina, 34

Rethink your protection

A white woman holding a TENA Discreet Ultra pad.

Odour control

TENA pads also take care of the bad odour that comes with wee. The beads in the pads prevent the development of ammonia, so that bacteria doesn’t grow and the pads stay feeling fresh.

A TENA Discreet Mini Pad pack standing in a bathroom

Superior dryness

TENA pads are full of super absorbent polymers, which are like tiny beads that expand and turn into gel when fluid touches them. They keep the wee locked away so it doesn’t resurface, meaning the pad stays dry for up to 12 hours.